Marketing and Non-Traditional Revenue for Sports Teams

Overview:

We make people smile and take their picture.

We then create social media content and implement email and sms marketing campaigns with the data we collect in the picture process, for each game or event.

Within this process are many opportunities for you to sell advertising and promote your brands.

Revenue Opportunities:

Chalkboard Photo Bus Naming Rights.

We’ll bring our 1966 VW Bus, painted with chalkboard paint that people can draw on, and park it in the plaza for every home game.

There is a photo booth setup inside the bus and we collect email and cell numbers when people send the photos to themselves.

This can also be driven to other events.

Indoor Selfie Station.

We don’t want to limit the photo fun and data collection to before and after the game, so we’ll build a cool looking photo setup to operate inside the arena.

These is branding opportunities within the photo software and a step-and-repeat can be used at the backdrop.

Logos on the photos.

Well…. It’s not just photos.

The software will do animated GIFs, create baseball card style photos, or have up to four pictures in one, and we can add any graphics or logos you want.

We also have the ability to print within seconds for those who want a physical souvenir.

The digital photos get shared on social media while physical photos get hung on the refrigerator.

Branding in the videos.

After every game or event, we make a video using pictures from taken at the event.

Naturally, it will feature the sponsors on the photos.

These videos will be posted on social media platforms so that attendees can view it on their favorite platform and sponsors can be tagged and listed in the video description.

Branding and Advertising via email and text.

To tell attendees about the video, we create a landing page with the social media video links. This landing page can also feature sponsors and special offers.

We then text the numbers collected from each event with the landing page link asking “Is this you in this video from the game??”

An email is created similar to the landing page and sent to email addresses collected from the game.

Game recap and highlight landing page and email.

One week after the event, we create a landing page and email featuring stats and highlights from the game they attended. It also has the video again, and can feature sponsor branding and special offers.

Data.

Aside from emails and cell numbers, we can collect other data in our software and conduct short surveys.

In most instances we use software that uses AI to count the total number of people in photos taken at a game or event and it even estimates age and gender with surprising accuracy.

This data is sent to you and can be shared with your sponsors.

Jumbotron Photo Feed

We can send feed of digital photos to be used on the Jumbotron or quickly produce a short video after the 1st period to be played on the Jumbotron, similar to a “Kiss Cam”, which could have a sponsor.

Pricing

Pricing varies depending on what you would like to sell and what you allow us to sell.

Example:

Total Buy-Out – Monetize the entire process how you see fit, or just cross-promote your brands and other entities.

Photos and Photo Booth setup branding only – Your logos or sponsors on the photos, in the software, event videos and on the chalk bus. We sell ad space in the emails, landing pages, and digital opportunities.

Photos Only – Your logo or sponsors on the photos and event videos, we monetize the remaining opportunities.

The Bus

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We build our vehicles with the goal of getting as many people in and out as we can, quickly and safely.

The vehicle we’d use is the slammed 1966 VW “split window” bus.

We’d re-paint it with Gold or Silver instead of yellow, then we can put magnets on it, or draw logos in chalk and promote what ever team or business entity you like.

It does NOT have to be chalkboard paint and we don’t have to let people draw on it.

She’ll then become the Golden Knight / Silver Knight / Knight Hawks Bus.

Or maybe you sell the naming rights to one of your advertisers….

We’d have it in front of the arena when the doors open until 1 hour after games end, or whatever works best.

It probably won’t get any traffic during the game, so we can close the doors and focus inside, then re-open the Bus at the 3rd period, as people start to leave.

Indoor

Custom, free-standing, Golden Knight photo booth setup for inside the arena.

Some people need something to do between periods.
Some people will just need a break from the action.

Event Video

Each event gets it’s own video using photos from that event.

Extra Creative

Photo feed – We can send a feed of the photos that can be placed on the Jumbotron.

Contests – Random person wins something at the game. Another random person wins something when we send out the video links. Someone else when’s when we send the recap email

“Go Knights!” Song – Scary Cherry and the Bang Bangs
We’ll have different versions and edits created to be played in the arena during the game.

Holiday Bus – For the month of December, we typically put a tree with lights on top of the Bus.

Video Interactions from the photo booth – We can create a “Zoom meeting” between people inside the Bus or booth and a player in the locker room, for example. We get footage up until the first intermission, put together a pre-produced, plug and play 60 second video using highlights from the collected footage and play it back on the Jumbotron between the 2nd and 3rd intermission.

Data

Number Estimates:

	Views	Engagements	Photos from the booths	Post event marketing
1 Game	10,000 see the bus in person	1000 engagements Pictures they take, drawing on the Bus, photo booth.	500 have their picture taken.	100 email addresses and phone numbers.
1 Season	41 games = 410,000	41,000	20,500	4100
1 Year Add pre-season, playoffs, other events.	500,000	50,000	25,500	5000 separate 7 day marketing campaigns.